Suzanne Leroux of One Love Organics
We’re beyond excited to feature the incredible Suzanne Leroux, who’s the founder and #bosslady in chief at one of our favorite beauty brands, One Love Organics! Suzanne is a trail blazer in the green beauty industry, and her all natural skincare lines are some of the most effective and beautiful products out there. Take a peak behind the scenes and see how Suzanne stays inspired and creative day after day. via
Who or what inspires you?
My husband is an incredible supporter of my passions and inspires me to take chances. He encourages me to put myself out there, let the fear go, and live life according to my truth. It can be a very challenging way to live sometimes, but it is so worth it. He truly is my better half.
What was the reason you started One Love Organics?
I have always loved beauty products. Beauty products have always been my first choice as a treat. I love how I feel after treating myself to a treatment, new product or even just performing my daily beauty ritual. I delight in the textures, the scents and the packaging of beauty products. Over time, I discovered a really strong desire to learn as much as I could about ingredients and how I could make beauty products with the highest grade and healthiest ingredients possible. In fact, the day my husband called for our first date was the same day my first set of essential oils arrived for my studies in aromatherapy. Over the next eleven years, I studied aromatherapy, herbology, cosmetic chemistry and holistic skin care. From there, I created natural beauty products. What I was doing created a bit of overwhelm for me balancing my full-time career with my passion for skincare, so my husband suggested I pursue my passion full-time. One Love Organics is really a labor of love for me.
The natural beauty industry has been booming over the last few years thanks to brands like yours! What do you love most about working in the industry?
I absolutely adore the green beauty community! I have found it to be a supportive, deeply caring and highly-educated group who is committed to influencing and changing the beauty industry for the better. We are all working toward building our brands at the same time focusing on a common goal of green beauty acceptance and industry transformation.
Where do you find the creativity needed to continue to innovate both your products and your brand?
My husband and I both are dedicated fans of the simple living movement. We both read The Simple Living Guide by Janet Luhrs when we first got married and it inspired us to make changes. We learned that living simply is not about being frugal or living on a tight budget. It is not about being a minimalist aesthetic or denying pleasure. Rather, living simply is about being fully aware of the choices you make and the life you live and seeing the relationship between the two. We found there is less clutter. Less debt. Less stress. But also so much more. More joy. More freedom. And much more of the things that really matter. This deliberate approach helped us create a luxurious yet simple approach to beauty that really resonates with our customers.
We’re obsessed with the branding! What was the inspiration for the packaging, colors and overall branding of One Love Organics?
Thank you! I wanted a natural, organic line that radiated luxury and femininity. We wanted to convey the message of health, happiness and fun! As we say, Joie de vie!
What’s the best advice you’ve ever been given?
The best advice we have received is to manufacture our own products. When we first began One Love Organics, we started—as most people do—by searching for a lab. We met with a lab and began the formulation process. Almost immediately, the lab began substituting less expensive and less effective ingredients. We also found they lowered the percentage of active ingredients in order to lower the cost of manufacturing. We were passionate about our formulas and wanted to ensure we delivered superior quality. So, we took the wise advice and decided to make our products ourselves! It took a full year to learn how to best manufacture and preserve the integrity of our products. But what seemed like a daunting task in the beginning has proven to be our smartest business decision. We are not dependent upon the business acumen of a third-party lab. We can ensure that each batch meets our very high expectations. And we have created much-needed jobs in our local community. We also recently earned the license to manufacture natural and organic cosmetics under ECOCERT ® standards. One Love Organics now owns the only ECOCERT® licensed manufacturing facility for natural and organic cosmetics in the state of Georgia and is 1 of only 10 facilities licensed in the United States.
What’s been the biggest challenge of starting One Love Organics?
On the heels of following wise advice to manufacture our own products, it was also our greatest challenge.
What’s been the biggest reward so far? How has One Love Organics changed your life for the better?
The biggest reward is seeing how much my sons admire me for starting this business. Chip and Hayes are now 8 and 10 years old but when I started working on formulations, they were just toddlers. My husband worked 12-hour days as a lawyer to support our family and One Love Organics, so most of my initial feedback and help came from my two sons. I would hold up my hands to test scents and they would smile or wriggle their nose. I got a lot more nose wriggles than smiles in the beginning. Their favorites are still Skin Savior Balm and Easy Does It Cleanser.
What are the top things on your personal bucket list?
At the top of my personal bucket list is to learn to love big, give all and give thanks. And, to smile more. I want to listen to my favorite songs everyday, laugh out loud and give great, big hugs. Forgive more, too. And most importantly, never to be too busy for my loved ones.