To Snapchat or Not To Snapchat?

I know what you’re thinking. Not another social media platform to keep up with. I admittedly thought the same thing when seeing “Follow me on Snapchat!” pop up everywhere from Instagram profiles to tweets.

Another social platform to manage seemed downright crazy. Not to mention I didn’t get what all the hype was about. A photo and video sharing app that deleted the “snaps” after sharing? I honestly didn’t see the point.

Typing on cell phone_Top fashion bloggers in chicago_Black midi skirt and sweater_Best fall fashion-15

My thought process went a little something like this:

I can’t. I won’t. I will stand my ground! 

Okay, maybe I’ll try. 

Ha, that Snap was funny. 

This is kind of fun. 

LaLaLaaa. I can record myself pretending to be in music videos, circa 2004, and it deletes afterwards so there’s no remaining evidence of my weirdness?! #YES #AMAZING

New favorite social channel.

Updated my Instagram profile to read, “Follow me on Snapchat: Emily.Charron”

…Yup. There it was. I drank the Kool-aid, and I drank it hard. Snapchat logo

Now, you may think that my experience was unique and that you most likely will not have the same. So, instead of me rambling on about my opinion and experience with the app, let’s look at general facts to help  you decide the ultimate social media question right now: “To Snapchat or Not To Snapchat?” 

  • Snapchat is now the third most popular social network among millennials
  • More than 60% of U.S. 13 – 34 year old smartphone users are Snapchatters.
  • The network has approximately 200 million monthly active users, with half of that number being daily active users. This number is significantly ahead of its competitors after four years. 
  • 70% of college students reported posting on Snapchat at least once a day. When you look at this compared to the 11% reported posting on Facebook with that same frequency, it’s very impressive. 
  • There are 4+ billion video views on Snapchat every day

If numbers alone could talk (after all, they don’t lie!), the above is painting a very clear story. The answer to the ultimate question is most definitely, “To Snapchat.”

Be sure to check in again soon, when we’ll share the best ways for businesses and bloggers to use the platform! In the meantime, what questions do you have about Snapchat? Leave them in the comments below and we’ll be sure to address them in our next post! 


About The Author: Emily Charron is co-founder of Wandeleur, works in digital advertising at one of Chicago’s top agencies, and is the creator behind the life + style blog Isn’t That Charming. She loves great Instagram opportunities, dreams of Paris, starts the week with fresh flowers, never turns down a glass of wine, thinks good conversation is an art, and is half-way through her goal of visiting every state in America. 

3 Comments

Jess Zimlich

I used Snapchat as a means to communicate with friends (read: send ridiculous selfies) before I started sharing more behind the scenes of my life for blogging, but it’s so much more fun now. I’m interested to hear your tips and tricks next week! Following you now 🙂

26 and Not Counting

Reply
Lisa @ This Beautiful Day

Agreed that Snapchat is way more fun and funny. Social media has so many ‘rules’ like don’t post too much, space out your posts by 2-3 hours, have an aesthetic for your account. Blargh! Snapchat is much more authentic, no serious ‘rules’ and I totally drank to kool-aid with you on this – I resisted for SO long. @helloLisaNg on Snapchat 🙂

Reply

Leave a Reply

Your email address will not be published. Required fields are marked *